Chick Flick Foods — a fast-growing QSR brand with outlets in Ranchi, Bodhgaya and Dubai — needed a strong digital identity to attract franchise partners, communicate the brand vision to customers and drive repeat visits through a loyalty programme. Without a central digital home, the brand was invisible between dine-in experiences.
Built a brand-forward website showcasing the full menu across six cuisine categories, the outlet network and the franchise opportunity — paired with a mobile app featuring a digital rewards programme to turn one-time visitors into regulars.
Key features delivered
- Multi-category menu showcase (fried chicken, burgers, pizzas, momos, rice bowls, beverages)
- Franchise enquiry landing page with application flow
- Mobile loyalty rewards app with points and redemption
- Outlet locator with directions across India and UAE
- Brand storytelling and vision section for franchise credibility
- Instagram social proof integration
Brand now operational across Ranchi, Bodhgaya and Dubai with the franchise pipeline growing through the digital enquiry funnel. The loyalty app drives repeat visits and the website has become the single source of truth for the brand story and expansion narrative.
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